Management consists of EVERYTHING that has to do with the success of your podcast. If you are a solopreneur, you are the head dishwasher as well as the CEO. When you see that red square, put on your managerial thinking cap, and let’s get started.
Management -Lesson 1
When building your podcast as a business, you are responsible for more than just the microphone, you are also responsible for knowing your competition, the innovations in the field, as well as knowing your industry.
I few months ago, I was part of the live release of Edison Research 2017 – The Podcast Consumer. It is really great information, and is important for you to know for the start of your learning in Podcast For Profit Academy [PFPA].
The link below is a replay of the information and a few questions for helping you synthesize the information. Enjoy!
(please watch the video before you answer the questions)
Question 1: The results showed that 77% of listeners listeners clicked a link and immediately compared to 27% who subscribed (10:30). Yet, subscribers also stated that they listen immediately when they are sent a subscription link. What does that mean to you and your podcast relative to increasing your downloads? Answer in the comments below, and in your PFPA journal for future reference.