Top Reasons Why Podasts Fail

Hey guys!

By now you know that our focus is to save the life of one more podcast… your goal should be to make it yours.

But what does that mean… exactly?

Before we launched Podcast For Profit.TV  there were so many amazing podcasters that were not consistent, or who just gave up completely.

The reasons why their podcasts failed are always the same:

1. Not enough engagement of feedback from listeners. – You did all of the work to create a great show, and you get no feedback. That is a tough thing.  But, compelling your audience to connect with you means that you have to actually give them something to connect with (more later).

2. The expense in money and time was too high for the return on your investment.

3. You couldn’t get sponsorship to offset the expense, and prove that your podcast was viable.

Guess what?  Every one of these things is overcome by a few simple tweeks, that you may already know about, but aren’t doing.

What are the tweets that can save your podcast?

1. Need feedback? Are you asking for it? Having an amazing CTA (call to action) is super important. Make sure that you motivate your listeners to engage with you and sign up with your email list.  Three great CTAs:

  • List some of your favorite resources or tips that your listeners would love
  • Create subscription only experiences; Secret content, membership to your free Facebook group, etc.
  • Just ask them to subscribe so that they know when your next episode comes out and other great info

The importance of creating a compelling CTA is that it grows your list, and gives you the much wanted connection with your audience.

2. More outflow than income?  First, make sure that you have the best resources available at the lowest price. THis post can help.  Next set goals for audience growth, networking connections, social media impact and more.

3. Think your audience is to small for sponsorship? No matter how small or super focused  your audience is, there are sponsors who align with your audience. You just have to be able to describe your audience and target the right potential sponsors.   The best way to do this is with the Seamless Sponsorship Method. We show you how at Podcast For Profit Academy.

These three simple changes can resuscitate a dying podcast.


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