Podcasting has a low barrier to entry, but there are monetary, time, and sanity investments that have to be made in order to have success. Having the right tools to promote your episodes is just as important as the right microphone to produce them. Here are some tips that can help.
Episode 002 Contributor – Cole Johnson of ColeSportz.com
Don’t quite have the setup that you really want or you feel like you may have overpaid for things that are not quite performing the way that you would like, here are a few tips!
Sound is extremely important. If your sound is right – then the potential for money comes your way a lot more. There are many mics from which to choose: While the Audio Technica ATR2100 may be the preferred mic of choice for many podcasters ($60), the Blue Yeti ($120) and Rode Podcaster ($220) are examples of higher quality alternatives when it comes to USB mics.
If you are a mixing wiz and desire mics with a XLR adapter – you would need a mixing board (Behringer Zenyx is a good one to use – $150). After the mixing board – mics such as the Electro Voice RE-20 ($450) and Heil Sound PR 30B ($255) would be more your speed. If you want to get fancy – you can get a mic arm from Tree New Bee ($15) to position your mic the way you want it.
Your listeners love visuals! Don’t be afraid to give them art to match what they hear. For designs, you can go right to Canva and design quality photos for free. Good, quality work at the best price point available! You can also get beautiful quality stock photos from Pexels. This will aid in making your visuals stand out from the crowd!
If you really don’t want to bother with artwork, then you can go to Fiverr where there are graphic designers ready, willing and able to give your art the right look for your brand. You can negotiate a super low price for amazing graphics.
Note: Get the FREE TRAINING 6 Things That You Should Be Doing Right Now, to Generate More Audience Growth, Engagement And Revenue.
Your podcast is a business in the making, right? We have all heard “location, location, location…” Well – your podcast’s location is your website. You need a domain name, a hosting company (they power your website) and a framework. Your choices are limitless, but here are a few to help you get started.
You would need to secure your domain name for your new home. There are a few places where you can get that done. Domain.com, GoDaddy and Register.com (among tons of others) are places that you can get you domain name.
But, that isn’t all. You have to have a hosting company. Think of the domain as your home, and your hosting as the power that keeps the lights on. Bluehost is a great company and is one that we use. Use the link and get hosting for only $3.95 per month. That’s right, your hosting for an entire year, for less than $50. iPage is another wonderful place for full web hosting. They are not as popular as Bluehost, but they are where most of our websites are hosted, including this one. You can get hosting for only $1.99 a month (less that $24 for the year) by using this link above, and you get your DOMAIN FOR FREE!!!!!! There are other choices, as well, but these are our favorites and the ones we stand behind.
*** You can also signup for a free website and hosting using wordpress.com, but your domain will look like this – yourdomain.wordpress.org. It doesn’t look as polished as the .com. domains, but if you are just starting out, it is FREE and easy.
Now – about the design of your website. Your choices are limitless. My suggestion is that you get your hosting from one of the sites listed above, but use WordPress.org as your framework. Note,wordpress. org and wordpress.com are different pieces of a similar pie. Wordpress.org gives away it’s framework so that you can build your site using their “boards, nails, etc”. They also offer tons of free design templates (the paint, curtains,furniture) that will get your site looking great. You can also purchase a low cost designs from places like DIVI. It all depends on how comfortable you are with the platform you choose.
(Some of the links in this article are affiliate links, which means we may get a commission if you use them. But every product we recommend is trusted.)
SOCIAL MEDIA PRESENCE
People are hungry to hear what you have to say. You have the mediums to put it out there. Be purposeful in your branding on social media. Facebook, Twitter, Instagram, Linkedin and YouTube are considered to be the most prominent places to promote your stuff.
Properly getting your material out to social media can be a monumental task. However, there are companies that aid in making those worries all but virtually disappear. You can use Hootsuite, Buffer and Social Jukebox to schedule your posts (events, previews, premieres or throwback episodes). A regularly active social media presence is one of your best friends when it comes to your audience getting excited about your brand.
INFORMATION AND COMMUNITY
Getting tools for podcasting is easy to find. For example – here’s one: 25 free podcasting tools as good as their paid alternatives and 8 common microphone mistakes. Google is your best friend in that regard. You can find many of these articles out there.
But nothing beats a community. It can be a lonely place to do your show and have no support. However, the podcast community is a welcoming place – and you will discover many people feel the exact same way you do. Two groups that will embrace you and help you grow are on Facebook: Podcasts We Listen To and Podcast Discovery Center. You will find, there, a community who are also fans of the artform of podcasting.
What you will also discover, as you move along in your podcasting journey, is that you must build a community yourself. People would want a place where they can celebrate your good work. The easy step of creating a group on Facebook awaits you when you are ready. You can also build a community on Slack, as well.
EDITING AND PRODUCTION
Before you release your episode to the masses – a little editing is necessary. You can use Adobe Audition (they charge) or Pro Tools (they also charge) if you are ready to edit, mix, master and have the money to afford it. Or – you can go with Audacity and do those same things (for free). Mic pops, hard breathing, ‘ums’ and ‘uhs’ will be a thing of the past with the right editing. These production tools are what you need to make your show sound like it was done in a multi-million-dollar studio – and not in your closet through your laptop.
Your choices are plentiful. Your reach is limitless. You are all set to put forth a great product – and not break your bank to do it. Have fun in creating the best podcast possible. Turn some heads right off the bat with the right sound, look, host home and editing software. Let the whole world hear your sound!
Note: Now that you have a plan to make your podcast amazing, make sure it makes a profit. Sign up for the FREE TRAINING – Getting your Podcast Money Ready by clicking here, or filling out the form below.
GETTING YOUR PODCAST MONEY READY [FREE TRAINING]
Top Actions of the Most Successful Podcasters and Billion Dollar Media Companies: 6 Things That You Should Start Doing Right Now, to Generate More Audience Growth, Engagement And Revenue.
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